Strategy & Insights

What makes a digital brand identity digital?

315 views |  September 07, 2018
In the past few years, brands have been moving towards hosted brand guidelines. Brands like Whatsapp, Netflix, Skype and Google have paved the way of a brand's identity becoming an online hub for guidelines and assets. Jaco van der Watt, Creative Director of MO Agency, explains how your brand will benefit from using digital guidelines.