What makes a digital brand identity digital?

September 07, 2018 Brand Identity, Digital Marketing
In the past few years, brands have been moving towards hosted brand guidelines. Brands like Whatsapp, Netflix, Skype and Google have paved the way of a brand's identity becoming an online hub for guidelines and assets. Jaco van der Watt, Creative Director of MO Agency, explains how your brand will benefit from using digital guidelines.